In British Columbia, Cellared in Canada wine may be produced from 100 percent foreign content with grapes grown from Washington State, California, South Africa,[1] Argentina, Chile.
The Canadian government granted permission to wine producers to import from foreign grape sources while they waited for the new V. vinifera plantings to mature and develop.
[2][6] In LCBO stores, such wines are required to be under signage which says "International Canadian Blends", although stock is often incorrectly signed.
Wine producers who use the "Cellared in Canada" designation claim that it is a vital business component that allows them to compete in the "under $10" price category.
An executive at Arterra, which produces wine in Canada under labels such as Jackson-Triggs and Inniskillin, has claimed that the "Cellared in Canada" practice is a necessity due to the country having too many grapes planted (producing a wine lake effect), with growers charging prices "too high" to be competitive in the market.