Shortly after cellular phones were emerging into the telecommunications industry, Cellcom was among the first distributors for Bell Canada in the Greater Montreal Area.

Heavily investing in wireless technology, Cellcom has differentiated itself from other small telecommunications retailers by branching out into the corporate realm.

[citation needed] Cellcom operates several Bell Canada kiosks in the Greater Montreal Area.

Virgin Plus is a subsidiary to Bell Canada, and is a provider of postpaid wireless voice, text, data, and home internet as well as television.

[citation needed] Cellcom Communications operates 52 stores across Quebec and Ontario areas.