[2] The company has had a history of doing business in Europe and eventually expanded its efforts westward, serving advertising as part of deals that provided outdoor installations.
The company also started installing public toilets along with other ad-serving fixtures, in cities such as Rio de Janeiro.
Cemusa reached deals with the U.S. cities of Boston, San Antonio and Miami to provide ad-serving bus shelters.
[3] The company outpaced other bidders, including U.S.-based firm Van Wagner and a joint venture between NBC Universal and JCDecaux.
[5] The company eventually rolled out the new newspaper kiosks - which have been criticized as easier for thieves to break into.