Built at a cost of over $100 million, the 320,000-square-foot (30,000 m2) space opened in 2008 in the heart of the city's central business district.

[1][2] It is located with the city's urban enterprise zone, which permits merchants to charge half of the state's general sales tax rate (from 6.625% to 3.3125%).

[4][1] It includes the eight-screen cinema, the Fabian 8, on the upper level.

[5] Hamilton and Ward is a restaurant located with the mall The mall has struggled to retain tenants within the city with a population with limited buying power.

[6] Various proposals have been put forth to expand the mall[7] including a rooftop sports arena and underground parking using state credits.