Centraal Beheer

Centraal Beheer is an insurance company located in Apeldoorn, Netherlands.

[2] Centraal Beheer is usually referred to as "Apeldoorn".

The company is noted for its external relations, in particular with startups.

Many of its TV commercials feature people causing big problems, played for comical effect, which culminate in the slogan.

[4][5] In 2011 Even Apeldoorn bellen was declared the "most classic advertising slogan of all time" in the Netherlands by visitors of the Dutch exhibition ReclameKlassiekers.