[6] Central Pattaya is the largest beachfront shopping center in all of Southeast Asia.

It houses more than 370 retail shops, 5 anchors including an entertainment complex, a 5-floor central department store and has direct access to a 302-room hotel, the Hilton Pattaya.

[8] Due to concerns around public safety from gun violence following the Siam Paragon shooting on 3 October 2023, Pattaya police staged a drill on 7 November where they responded to a fake shooting at Central Pattaya.

The front of the building is curved while the façade opens at 111 meters wide to give the interior a more natural look.

In line with traditional architecture, there is extensive use of wood and windows in order to bring in more natural light and give more of an open-air resort atmosphere.