The initiative introduced a new logo with a refined gold and black color scheme in an effort to maintain relevance to consumers, while retaining their wide-scale brand recognition and appeal.

[10] In November 2024, Century 21 Real Estate launched "The Joy of Home," a global marketing campaign and the most significant update to the brand since its 2018 rebrand.

Century 21 cited shifts in consumer decision making towards community and connection as motivators behind the campaign, which features "more humanized" messaging and visual media.

[11] In 2019, Century 21's parent company Realogy was named as a co-conspirator in multiple class-action lawsuits alleging that it artificially inflated commissions paid by home sellers.

One of the cases, Burnett v. National Association of Realtors, went to trial the following month, where a federal jury found that the parent company did participate in the commissions conspiracy.