[6][7] In 2018, the firm expanded to Birmingham, Leeds and Manchester, and acquired care businesses in Huddersfield and Nottingham.

[15][16] According to the Daily Express, Cera launched its new technology product Flu-ID, a digital flu tracker which uses AI and data analytics to reduce hospitalizations and help prevent the NHS from becoming overwhelmed during winter.

[24][25][26][27] In April 2018, following allegations of misleading marketing, CeraCare removed mentions of the partnerships that were not up to date from its website and investigated reviews on Facebook and Trustpilot.

[28][29] At the beginning of 2019, the firm partnered with IBM to test sensors used in self-driving cars to help with monitoring of elderly people.

[32] Cera also won Scale Up Team of the Year at the UK Business Angels Association Awards in 2022.

Cera’s CEO and co-founder, Dr Ben Maruthappu, was a London & South East Finalist in the EY Entrepreneur of the Year Awards in 2021.