Ceriani

[citation needed] A central development in the new plant was the creation of a team that was dedicated to studying and designing new solutions for the suspension systems and frames of competition motorcycles.

[citation needed] The new technology exploded onto the market and by 1972 Ceriani had sold 100,000 suspension units, 30,000 to competition motorcycles and 70,000 to consumer street bikes.

[citation needed] In the late 1970s, Ceriani experienced a rapid and unexpected decline during the overall crisis in the European manufacturing sector due to increased demand that stressed the capabilities of smaller companies.

[citation needed] Other companies were able to successfully adapt and fill the niche of competition motorcycle parts manufacturing that was left vacant by Ceriani's inability to effectively meet rising demand.

[citation needed] The prestigious Ceriani brand name was bought in 1997 by Italian motorcycle parts maker Paioli.