Poltrona Frau

[4] Noted for their catalogue of iconic furniture designs, including the 1930 Vanity Fair armchair and the Dezza armchair designed by Gio Ponti in 1963,[2] Poltrona Frau seating was used for the Walt Disney Concert Hall in Los Angeles CA.

[8] In 2006, the company marketed a knock down version of its Viking chair at their SoHo, New York store, packing the pieces in a single easy-to-carry white gift box with an orange ribbon, requiring only the use of an included allen wrench to assemble the piece.

Poltrona Frau has since made interiors from automotive companies ranging from Alfa Romeo, Audi, Bugatti, Lancia, Ferrari and Maserati to Mini, Fiat, Infiniti, Jaguar and Chrysler.

[14] The museum features approximately sixty of the company's emblematic furniture pieces, many from the collection of board chairman Franco Moschini, and organizes the company's history and production with examples of furniture, drawings, images and manufacturing materials in a 1400 square meter building under the theme “l’intelligenza delle mani," which translates "intelligence of the hands," or roughly "manual know-how".

[14] A primary video gallery highlights a technical glossary of the company: nine hand tools, methods and materials—including the curved needle, nails, horsehair, quilting and the hammer—the tools and materials required to fold, stitch, attach and work leather.

Poltrona Frau armchair with drinks tray
Model 177, 1915