[4] In 2006, he established a real estate agency in Myrtle Beach, South Carolina, where he navigated through challenges posed by the housing market crash.

[18][19][20] In 2012, Mureta authored "App Empire: Make Money, Have a Life, and Let Technology Work for You", published by John Wiley & Sons.

[21][22][17][13] The book chronicles Mureta's journey from a real estate agent to appreneur, providing a non-technical guide to starting a mobile app business.

[25] During a BBC interview in October 2015, Mureta discussed his near-death experience and his company, App Empire, which brings in $3m to $5m in revenue every year.

[14] In February 2018, Project EVO launched an Indiegogo campaign, hitting $1 million in funding by November 18, 2018.