"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty.
The advertisement opens in a delivery room, where a mother attempts to deliver a baby.
[2] The advertisement was part of the "Play More" campaign, which was linked to the website "playmore.com", which consisted of about 25 flash games, TV ad previews, exclusive viral clips, and downloadable screensavers.
The opening hospital scene was shot in a studio and featured a bed that had been specially built to launch the baby.
For the final shot of the advertisement, a replica of a graveyard was created in a park in West London.
[12][13] Rob Walker of Slate found the advertisement "fantastic", comparing it to Franz Kafka's short story "Give it Up!