In 2012, it appointed Paul McIntyre to lead its Platform Solutions group[3] and hired Keith Lorizio as chief revenue officer.
[4] Chango was recognized in Deloitte's Technology Fast 50 program in 2014, ranking first overall in Canada with a growth rate of 69,800%.
[citation needed] Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous cookies.
Display advertisements were purchased through a demand side platform (DSP) that operated across multiple ad networks, such as appnexus, rubicon and double click.
[citation needed] In December 2012, Chango Inc. integrated directly with Facebook to bring search intent data to social media targeting.