Since launching in 1982,[1] British terrestrial television broadcaster Channel 4 has used the same logo consisting of nine differently-shaped blocks forming the numeral '4'.
In its history, Channel 4 has been known for using bold and innovative ident packages and has been widely regarded as influential in the television presentation industry.
The original idents for Channel 4 launched on 2 November 1982 and were designed by Martin Lambie-Nairn and his partner Colin Robinson, in association with Bo Gehring Aviation of Los Angeles.
On 29 September 2015 at 9 pm, the Ambient Blocks were replaced with a new series of idents, directed by Jonathan Glazer, that deconstructed the Channel 4 logo into its constituent elements.
It is a story that we shall build on.”[7] On 31 October 2017 at 8 pm, the initial Glazer designed idents were replaced with a new look by Dougal Wilson, in association with 4Creative, and the MPC Team.
[8] Four months ago, the trailer stings and bumpers were carried over from the initial look, albeit with the Channel 4 logo featuring as the blocks formed on the screen.