[2] Computer animation enabled him to produce what became regarded as a revolutionary identity[5] for Channel 4, the "Blocks" logo.

In 1981 he created the original idea for the UK TV series Spitting Image which ran for 11 years.

[8] In 1990, Lambie-Nairn became consultant creative director of the BBC brand, a position he held for 12 years.

[11] For BBC1, Lambie-Nairn and Daniel Barber redesigned the globe identity, a well-recognized icon of the BBC, having been introduced in 1963.

This aimed to capture the idea that the channel brought the whole world to every corner of the United Kingdom.

[18] Throughout collaboration with the BBC, Lambie-Nairn and company also developed the logos and corporate identities for the London Weekday and Central ITV franchises owned by Carlton Communications.

In 2002, Lambie-Nairn's agency was also credited for helping rebrand BT Cellnet into the O2 brand based around the metaphor of oxygen.

[31] In 2009 Lambie-Nairn left the practice he founded to join Heavenly as creative director, leaving in 2011.

[32] In 2016, he had joined Red&White as a non-executive chairman and creative director,[36] where he worked to create a new logo and brand identity for his alma mater, the University of Northampton.

[37] In 2020, Lambie-Nairn was interviewed for the BBC Four programme The Sound of TV, which debuted a few weeks before his death.