Defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University's Kellogg School of Management and global business strategy expert John Caslione of GCS Business Capital, LLC.
Based on the concept that the world economy has entered into a new economic era of uncertainty, chaotics provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos.
John Caslione notes that the world economy makes companies close linked and interdependent on each other.
To respond to this, Chaotics recommends that business create systems that are responsive, robust, and resilient, to ensure that they can rapidly adapt to changing circumstances.
[1] In reviewing Kotler and Caslione's book, Paul Gift agrees with their view of businesses being structured to rapidly adapt to turbulent times.