He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Purpose to Action in 2018.

Philip Kotler's parents, Betty and Maurice were born in the Chernigovskaya region of Ukraine (that time occupied by the Russian Empire) and emigrated in 1917 as teenagers.

Second, he continued a trend started by Peter Drucker, shifting emphasis away from price and distribution to a greater focus on meeting customers' needs and on the benefits received from a product or service.

Thus a museum needs the marketing skills of Product, Price, Place, and Promotion (the 4P's) if it is to be successful in attracting visitors, donors, staff members, and public support.

[7] In 2018, Christian Sarkar and Kotler began promoting brand activism, the idea that businesses must go beyond Corporate Social Responsibility to tackle the world's most urgent problems.

In 1967, Kotler published Marketing Management: Analysis, Planning, and Control,[10] now in its 15th edition,{2016} and the world's most widely adopted textbook in graduate schools of business.

[citation needed] Whereas previous marketing textbooks were highly descriptive, this text was the first to draw on economic science, organizational theory, psychology of behavior and choice, and analytics.

[11] Kotler has also written books on such subjects as corporate social responsibility, education, environment, government marketing, healthcare, hospitality, innovation, museums, performing arts, place marketing, poverty alleviation, professional services, religious institutions, tourism, capitalism, and democracy.

His published articles are presented, analyzed, and commented on in the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth (2012).

The Wicked7 Project aims to create an online movement of individuals and institutions interested in finding "virtuous solutions" to pressing wicked problems.

The Financial Times on November 18, 2005, surveyed 1,000 executives in 25 countries about the Most Influential Business Writers/Management Gurus, and Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch.

WMS sponsors global conferences with top speakers discussing the latest developments in marketing and business practice that will improve commerce and the quality of life.