Charles Hendrickson Brower (November 13, 1901 – July 23, 1984) was an American advertising executive, copywriter, and writer.
During his junior year in high school his parents inherited some money from an uncle and moved back to New Jersey, settling in Freehold, New Jersey, where Brower attended Freehold High School, graduating in the class of 1920.
He worked briefly in Boston as a trainee adjuster for a casualty insurance company, and then as an assistant advertising manager at Pacific Mills.
However, after showing up for work every day for three weeks he officially joined the advertising firm of George Batten Co., in 1928, just before its merger with Barton, Durstine & Osborn.
The first advertisement he wrote at the agency was for Paniplus, a hygroscopic agent which drew moisture from the air and was used by industrial bakers to keep bread moist.
[1] He served at Batton, Barton, Durstine, and Osborn (BBDO) for 44 years until his retirement in 1972, and rose to become the chairman of the board, CEO, and president in 1957.
Being the alumni trustee since 1946, he became instrumental in reorganizing Rutgers into a State University, and chaired the committee for that purpose in 1955.