BBDO is a worldwide advertising agency network, with its headquarters in New York City.
[2] The agency originated in 1891 with the George Batten Company, and in 1928,[3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn.
[4] With more than 15,000 employees at 289 offices in 81 countries,[1] it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group.
[5] BBDO was named "Network of the Year" in 2005 by trade publications Adweek, Advertising Age and Campaign.
In 1928, the George Batten Company (then managed by William H. Johns) merged with Barton, Durstine & Osborn to form Batten, Barton, Durstine & Osborn, abbreviated B.B.D.O.