Cheap Monday

It was founded in 2004 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm.

The brand was known for their idiosyncratic designs,[citation needed] and expanded from their original focus on jeans to include sneakers, flannel, and shirts.

Cheap Monday clothes were distributed in a variety of stores worldwide, including Urban Outfitters and Barneys New York.

Apart from franchisees, Cheap Monday had four stand-alone stores in London, Paris, Beijing and Shenyang.

"[1] As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales.