[2] That same year, Peeler, Kirby and Weinmann purchased a recipe for a cherry-flavored soda from a Saint Louis flavor salesman, which was then sold as a product for the new company under the name "Cheerwine".

"[4] The "Retro Cheerwine" variant is sold in glass bottles and is sweetened with cane sugar instead of high fructose corn syrup.

By 2014, Cheerwine-based products including iced slushy,[15] Cheerwine cakes and floats had become a signature part of the Old Carolina concept.

[5] Other spots to find Cheerwine are the many "specialty soda" stores throughout the country, as well as WinCo Foods in Washington state, Cracker Barrel restaurants, Kroger at Ford Rd & Canton Center Rd in Canton, Michigan, [5][22][23] Cook Out restaurants,[24] Sheetz convenience stores in Ohio and Pennsylvania, and overseas, in Oslo, Norway.

[29] Radio commercials for that campaign include "The Caper", where criminals left everything from a store except Cheerwine; and "Battle of the Bulge", in which a soldier from the Salisbury area has two bottles sent to him during World War II and gives one to his friend.

A company spokesperson stated, "We’re looking for a poised, enthusiastic young woman who can help us spread the legend and get Cheerwine into the hands of our fans with charm, confidence, sweetness and a sense of fun.

[31] On October 18, 2011, Cheerwine announced plans to partner with Pepsi Beverages Co. in Atlanta, Georgia, Florida, and Memphis, Tennessee.

The same week, the company began using glass bottles to distribute the "Original 1917 Formula" with sugar, as well as introduced 12-pack cans.

[29] On June 16, 2014, Birmingham's Buffalo Rock Co. announced Cheerwine distribution in Alabama, western Georgia, and the Florida Panhandle.