The hurt expression of his fat face when he thought I'd questioned the honest intention of the house, lifted when I slipped him a five-case note—which was good pay for the water, but not too much if the cap was securely fastened.
The butler stutters, "Why—why sir..." and then opens the fridge to reveal an ice box full of bottles of White Rock, with the Psyche logo clearly visible.
In another pre-Code film, 1931's Lonely Wives, Edward Everett Horton's characters ask Andrews, the butler, several times for a White Rock.
In Brad Strickland and John Bellairs' 1994 novel The Drum, the Doll, and the Zombie, Dr. Coote is described as crouching on his bed "like the White Rock girl on her stone."
In James M. Cain's novel The Postman Always Rings Twice, the narrator Frank Chambers mixes a drink with bourbon, White Rock and a couple of pieces of ice.
In Wallace Thurman's novel The Blacker the Berry, a party of three, including the heroine Emma Lou, orders three bottles of White Rock in a Prohibition-era cabaret in Harlem.
In Paul Auster's novel 4321, "the girl on the White Rock bottle" plays a central role in the protagonist's early sexual awakening.