These drawings were then turned over to Morris Fuller Benton at American Type Founders (ATF) who developed it into a final design.

[1] Cheltenham is not based on a single historical model, and shows influences of the Arts and Crafts Movement.

[2] The overwhelming popularity of the face for display purposes lasted until the advent of the geometric sans-serif typefaces of the 1930s.

[5] In 2003, The New York Times introduced a more unified Cheltenham typographic palette for its headline use in the print edition.

Tom Bodkin, assistant managing editor and design director of the Times, engaged typeface designer Matthew Carter to create multiple weights and a heavily condensed width of Cheltenham to replace most of the Latin Extra Condensed face in use, as well as Bookman and a variant of Century Bold.

[8] This font is used prominently in the Japanese anime Cowboy Bebop, most notably for the ending cards of each episode, usually with the phrase "See you Space Cowboy..."[citation needed] From 1992 to 2000, Mars Incorporated used this font for the flavor descriptions (Plain, Peanut, etc.)