She is the creative director and CEO of Figue, and the founder of Liz Lange Maternity, which introduced form-fitting designer pregnancy wear in 1998.
[5] In a 2005 interview with Business Week, Lange said: "I had all these pregnant friends come visit me and try to squeeze themselves into nonmaternity designer clothes.
In 1998, after contacting friends she believed would be interested in the clothing, Lange opened an 800 square foot store in Manhattan's midtown.
After early coverage in The New York Times and Vogue, which praised the silhouette of the line, Lange began dressing pregnant celebrities, including Cate Blanchett, Cindy Crawford, Mariska Hargitay, Gwyneth Paltrow, Julia Roberts, Kelly Ripa, Brooke Shields, Kate Winslet, and Reese Witherspoon.
[7][9] In August 2001, Lange signed an exclusive deal with Nike to introduce a line of athletic wear for pregnant women.
Sold in-store and online, Liz Lange for Target is the retailer's sole offering in maternity apparel.
[14] Two years later, she joined Stefani Greenfield on Home Shopping Network (HSN) with limited-edition Liz Lange Designs for Curations.
[24] Lange has two children, Gus and Alice, and lives in Manhattan and in East Hampton, at the Grey Gardens estate.