Chery and Jaguar Land Rover were first reported to be in discussions about the possible creation of a Chinese joint venture manufacturing company in August 2010.

[1] In March 2012, Chery and Jaguar Land Rover announced plans to invest an initial US$2.78 billion in a new Mainland China-based joint venture to manufacture Jaguar and Land Rover vehicles and engines, as well as the establishment of a research and development centre and the creation of a new automobile marque.

[2][3] The establishment of the joint venture received the formal approval of the National Development and Reform Commission in November 2012.

[4][5] Construction of Chery Jaguar Land Rover's first assembly plant began in Changshu in the same month, with a planned completion date of July 2014.

[6] In June 2024, Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation.