Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals.

Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at Cadillac Place in Detroit.

[20] In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four").

In 1957 Chevy introduced its first fuel injected engine,[22] the Rochester Ramjet option on Corvette and Chevrolet Bel Air passenger cars, priced at $484 ($5,251 today).

The basic Chevrolet small-block V8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.

[citation needed] Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection.

The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates.

[32] In October 2016, GM began production of the Chevrolet Bolt EV, the first ever affordable mass market all-electric car with a range over 200 mi (320 km).

Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette.

Kazakhstan-based Allure Group of Companies and Uzbekistan-based UzAuto Motors opened an assembly plant for the manufacture of Chevrolet-branded cars in March 2020, in the city of Kostanay.

This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American tariff on imported pickup trucks from non-FTA countries is currently 25%.

In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007.

[citation needed] In 2017, GM withdrew from South Africa, with its truck division and its plant changing hands to Isuzu while at the same time ending all sales and the dealership network of the Chevrolet brand.

[81] From the beginning of 2016, General Motors reduced its presence in Europe only to its iconic models, such as the Corvette, in order to strengthen its Opel and Vauxhall brands.

[citation needed] Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles.

[citation needed] Both sales channels stopped selling Chevrolet vehicles in Russia in April 2022 due to U.S. and South Korean sanctions resulting from the Russo-Ukrainian War.

Besides those older models made in Mexico, Ecuador, Colombia, and Mercosur countries, Korean-sourced cars from former Daewoo factories in some markets also get Korean- and U.S.-made Chevrolets on top of their local line-ups.

[citation needed] In 1924, General Motors de Argentina, the local GM subsidiary, started importing Chevrolet Double Phaeton models which were welcomed with great demand.

[citation needed] In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items.

The top-of-the-line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171 hp and 278.5 lb-ft, which led to the record-breaking South American speed road cars in 1976, with 118.36 mph (190.47 km/h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge Charger R / T 318 and Ford Maverick V8 302 quadrijet.

[citation needed] Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based Celta, which was sold in Argentina under the Suzuki brand, the Astra, and a Brazilian-designed Vectra based on the Opel Astra H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, Chevrolet Onix.

Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold.

According to an official company publication titled The Chevrolet Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel.

Ken Kaufmann, historian and editor of The Chevrolet Review, discovered in a November 12, 1911, edition of the Atlanta Constitution newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires.

The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the Swiss flag.

[118] As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based Pandora Radio station, playing the Top 100 songs mentioning the brand.

[122][123] The logo through the years:[124] Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power", 1914; "Quality at low cost", 1923, "A Six for the Price of a Four", 1929),[126] interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time", 1923).

Not Actors" campaign), Chevrolet spokesperson Potsch Boyd claims that "based on a recent nationwide survey (by Ipsos), Chevy is more reliable than Toyota, Honda, and Ford."

Commonwealth handled and supervised creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures.

Paul Worthington, head of strategy for Wolff Olins, said that the branding effort ran counter to a trend in which corporate names had become more casual.