Based on practicality, the bicycle was designed for comfort and ease, using an internal-gear hub, available in both 3.5 and 7-speed options, with "step-over" and "step-thru" frames available and customizable for color, saddle, handlebar and size.
The Chicago bicycle was intended to become a long-lasting reliable quality tool to be used to get someone to work, or go for a ride on a virtually maintenance-free vehicle.
They also used radio ads to encourage people to come into the factory at 363 West Erie Street in Chicago to test ride and to order a custom bicycle.
The bikes would later become known as "comfort cruisers", and though CBC was unsuccessful in marketing, famed bicycle maker and MTB pioneer Joe Breeze later produced his own straight-tubed version.
Joe Ryan also served as the shop foreman and oversaw fabrication at the facility in Chicago including milling operations, welding, and powder coating.
Five bikes with 22" frames made for the Burlington Police Department, with Sachs 7-speed alloy front and rear hubs with dual drum brakes.
[1] Although he still felt that an expensive cruiser could be a viable business proposition, Marmon says the built-to-order model did not work, saying that the cost of production was too high.