Chicken sandwich wars

[2] A tête-à-tête on social media between the two restaurant chains followed, which The New York Times reported "captivated the internet for ... [a] week and a half".

[2] In a November episode of the comedy serial Saturday Night Live, Harry Styles starred in a sketch that parodied the popularity of the Popeyes chicken sandwich.

[5] In response to the perceived popularity of the Popeyes menu item, additional fast food chains added or expanded fried chicken sandwich offerings to their own menus.

[2] In a July 2021 marketing stunt, Airheads candy also introduced a limited edition, novelty chicken sandwich in conjunction with Chicago restaurant Frances' Deli & Brunchery.

[8] Rabobank Protein Analyst Christine McCracken has speculated that high beef prices may result in a resurgence of the conflict.