Chiclets

Chiclets is an American brand of candy-coated chewing gum manufactured by Perfetti Van Melle.

Chiclets are essentially the same as regular chewing gum,[citation needed][disputed – discuss] with the innovation of a hard sugar coating offered in various flavors and colors.

Both in Brazil and in Portugal, the name chiclete became a generic word for chewing gum due to the popularity of the brand.

[4] Various people have been credited with inventing Chiclets, including the brothers Robert and Frank Fleer[5][6] and Louis Mahle.

On December 19, 2022, Mondelez announced that it was selling its gum business, including the Chiclets brands, to Perfetti Van Melle, the makers of Mentos.