CARU monitors advertisements found in all media including broadcast and cable TV, radio, children’s magazines, comic books, the Internet, mobile services, influencers, and more for compliance with its Guidelines.
In 1996, CARU added a section to its Guidelines that highlight issues that are unique to the Internet including Websites directed at children under age 13 for online privacy.
Participants who adhere to CARU's Guidelines are deemed in compliance with COPPA and essentially insulated from FTC enforcement action as long as they comply with program requirements.
CARU has an Advisory Board, composed of leading experts in education, communications, child development and nutrition, as well as industry leaders.
[5] CARU's Advertising Guidelines are deliberately subjective, going beyond the issues of truthfulness and accuracy to take into account the uniquely impressionable and vulnerable child audience.