The American public became increasingly pro-Chinese and anti-Japanese, an example being a grassroots campaign for women to stop buying silk stockings because the material was procured from Japan through its colonies.
[citation needed] In 2005, a new wave of boycotts were started in mainland China, concurrent with the anti-Japanese demonstrations in major Chinese cities at the time.
The Chinese Ministry of Foreign Relations gave a similar view: That "Sino-Japanese economic cooperation developed significantly over the past decade and brought real benefits to the people of both nations.
People participating in the movement started not buying Japanese products and services, travelling to Japan, and not watching Japanese-made films.
In Sept 2019, Busan and Seoul Metropolitan Council successfully passed a non-binding ordinances to label products from the same list of companies.