Having faded by the beginning of the Euromaidan demonstrations in November 2013, it was renewed on 2 March 2014, during the annexation of Crimea by the Russian Federation and the Russo-Ukrainian War.

On 2 March 2014, activists used social networks to announce the renewal of the boycott on any goods and services that benefit Russian companies.

[21] In April 2014, some movie theaters in Kyiv, Lviv, and Odesa stopped showing Russian films.

[23] Titled Boycott Invaders, an Android app was developed to identify products from Russia, including those disguising their origin.

[9][10][24] In the summer of 2014, activists in Kyiv began organizing more flash mobs[25] and other demonstrations[26] in Russian restaurants and coffeehouses.

[27][28] Andriy Dlihach, CEO of the "Advanter Group", urged consumers not to boycott Russian products, but to concentrate on buying Ukrainian goods instead.

[29] On August 19, 2015, activists of the "Vidsich" movement threatened to launch a campaign to boycott Nestlé during a rally near the corporation's office in Kyiv.

[36] The US Department of State added many Russian banks to its sanction list on 24 February 2023 in response to its aggression toward Ukraine.

[38] Sanctions have caused Russians to rely on their currency and experience long lines at ATM machines.

[43][44][45] From January to May 2014, according to Standard & Poor's ratings, banks with Russian capital in Ukraine lost more than 50% of their deposits.

[52] Ukrainian and Russian-speaking blogger Danylo Vakhovskyi said that he consciously uses Russian internet services and will continue to do so, because it is a way to support "the creation of a favorable environment for entrepreneurship" in Russia.

Vakhovskyi admitted that such usage was "not patriotic", but still considered his support of entrepreneurs as providing opportunities to change the world for the better.