The company was established by French immigrant Abel François Charles Saint (1845–1892),[1] first as a coffee roasting business on Carlos Pellegrini street in Buenos Aires, starting with the production of chocolate in 1880.

[1] During the first half the XX century, the firm opened point sales along Argentina, even expanding its business to Uruguay (with a new plant built there) and Paraguay.

[3] Between the 1930s and the 1970s, the former Chocolate Aguila company developed a huge variety of products, manufacturing and commercialising more than 100 different items in its factory located in Barracas.

[8] In the 1980s, the company broadcast a TV advertisement starring a black man that compared himself (in a humoristic tone) with a blonde hair boy when talking of his childhood, at the end of the piece.

The advertisement has also gained some criticism from sectors who stated that comparing the African culture with chocolate may imply some form of racial stereotyping.