In New Zealand culture, it is a common reward for a job done well ("Give that kid a chocolate fish").

They are made of pink or white marshmallow covered in a thin layer of milk chocolate.

Variants of the traditional item exist; a common version is made of solid orange-flavoured milk chocolate.

[8] For a short period in the late 1990s to early 2000s, Tip Top sold a chocolate fish ice-cream.

[11][12] Cadbury stopped producing 20g chocolate fish in 2023, stating that they had become less popular with consumers.