[1][2] A branch opened in Hong Kong in 1961, which later became independent and centred in a trademark dispute with the Macau store.
In 1997, the Macanese bakery began exporting its cookies as a result of poor financial situation of the time, and revamped its stores to consolidate its brand image.
[3] In early 2000, the Wong Siu-ji-led Hong Kong bakery followed a similar export strategy, but focusing on the Taiwanese market.
[9] To avoid trademark disputes, the Macanese entity of Choi Heong Yuen operates as the 'October Fifth bakery' in the People's Republic of China.
A litigation was initiated and the judge issued a temporary injunction order to prevent the nephew from participating in the Food Expo to promote Macau's Choi Heong Yuen.