It is a prosperous area with its own identity and future competitiveness that includes the connection of production and trade hub across the northern Manabi is actually half of the province, besides being a top location enshrined in folklore coastal Ecuador mainly Montubio Ecuadorian Culture.

Canton is the largest area at the provincial level and a major production center for raw materials that are absorbed quickly by the national and international industry, due to the excellent quality of their crops originated.

Canton excel in this traditional crop planting and nourishing fruits of various coastal area, such as cocoa, coffee, banana, cassava, and maize.

The city of Manta has a popular beach and was home to an American military base in charge of helping battle the drug trade.

A popular fish is called chame (Chah-mee); known in English as the Pacific fat sleeper (Dormitator latifrons), it has many bones but is considered tasty.