Chowking

The principal investors were Kuan, Jollibee founder Tony Tan Caktiong and Wilson Chu.

[4] Chowking's 1992 expansion program led to the opening of the first two stores outside Luzon: at Limketkai Center in Cagayan de Oro, Mindanao and at Era Mall in Bacolod, Visayas.

[7][9] A U.S. government report believed that Chowking was likely to succeed because Filipinos enjoyed Chinese cuisine and had a "newly-found concern for the clean, well-lit and quick service they provide."

[16] The team gave Leo Austria his big break as a coach in 1998, and included notable players such as Roger Yap and Chris Calaguio.

After Jollibee acquired Chowking, the team was sold to Shark Energy Drink ahead of the 2000–01 PBL season.

[12] Analysts predicted Jollibee, which was experiencing weak third-quarter results and stock performance, would also benefit financially.

[14] Jollibee's chief financial officer of twelve years, dela Rosa was the one who successfully negotiated the stock swap with Kuan.

[13] To simplify its corporate structure, Jollibee merged Chowking with fellow subsidiaries Greenwich Pizza and Baker Fresh Foods Philippines in 2006 and renamed it Fresh N' Famous Foods Inc. By then, Chowking had 342 stores in the Philippines.

[21] From 2006 to 2008, Chowking invested ₱270 million in a modernization program which redeveloped their Noodle Building and increased the automation for the food production lines of their two commissaries.

[23] In December 2023, the Department of Labor and Employment in Davao City were prompted to inspect a local Chowking after one of their employees posted a viral TikTok.

[citation needed] In 2011, Jollibee acquired control over the franchised operations of Chowking USA, later on giving the full ownership to JFC.

[33] Chowking offers Filipino-inspired Chinese cuisine, a departure from typical fast food fare.

Matejowsky notes that Chowking sells dishes which consumers cannot purchase at larger chains such as McDonald's or Jollibee.

A Chowking restaurant in 2007
Chowking outlet at SM City Baliwag
Typical exterior of a Chowking restaurant
Chowking restaurant interior in Mandaue , Cebu
The Chowking locations as of 2024
Slow-cooked braised beef