[4] Hulls attended Tomales High School where he graduated a year early, subsequently taking classes at the College of Marin.

Hulls later left the military and enrolled at the University of California, Berkeley, serving an internship with Goldman Sachs.

After seeing the United States Government's Ready.gov initiative that allowed people to find family members in a disaster, Hulls decided to create an easier platform for mobile users.

[5] Ready.gov used a system of pre-printed forms that families could print and fill out with a pen, while Hulls decided to make the app a location-based service that worked in real time.

[5] He received a $275,000 award that he used to pay back prior investments from friends and family as well as hire developers for the app.