Christian Homburg (born 1962 in Gomadingen, Baden-Württemberg, West Germany) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim.
In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.
Prior to his academic career Homburg was director of marketing, controlling and strategic planning at KSB AG.
[citation needed] Homburg received several awards for his scientific research from the American Marketing Association.
[citation needed] From the December 2006 until November 2010, Homburg was managing director of the Mannheim Business School.