[3] IMU stands conducts research in close collaboration with the Chairs of Marketing at the University of Mannheim.

Management topics relevant to best business practice are presented in a concise manner, and scientific research results are efficiently communicated.

In many cases, these publications are based on application-oriented research and cooperation projects often involving a large number of global companies, such as BASF, Deutsche Telekom, E.ON, Google, Procter & Gamble, SAP AG, etc.

[4] In general, the scientific studies conducted by the IMU institute analyze future or contemporary trends that may influence market-oriented management.

Many of the publications were also published in scientific journals and honored with awards at international conferences (e.g., by the American Marketing Association, AMU).