[1] The brand consisted of a wide variety of makeup, nail arts, shower gels, bath oils, body lotions,[2] as well three fragrances—manufactured in partnership with International Flavors & Fragrances (IFF).

[3] NDPC's executives expected to increase the company's wholesales in $50 million with the release of Fetish line in 2001,[3] and it was promoted with a strong advertising in the leading teen magazines, including Seventeen, Allure and YM.

[15][16] During an interview with Marie Claire, she recalled that her mother used to wear the Poison perfume by Christian Dior, which she credits to be where got her "taste for musky [and] sensual scents",[17] adding: "One of the strongest memories I have as a child is my mom doing her makeup at her vanity.

[18] While developing the brands's debut fragrance, Aguilera declared that it embodied "everything that makes [her] smile and relax, like tuberose candles", mixing it with "musky tones" as additional inspiration from male colognes.

[27] Aguilera's fragrances generally contain base notes of sandalwood, musk and vanilla in their composition, in addition to being combined with a wide range of flowers and exotic fruits.

[28][29] Inspire was developed as a "mix of fruity mango and citrus top notes with a hint of freesia",[30] while By Night combines tangerine, red apple, peach and May blossom.

[32] Embodying "sensuality and true confidence", Secret Potion has top notes of passion fruit, lemon and mandarin, merged with lotus, jasmine and tonka bean.

[24] Called "irresistible [and] glamorous", the Unforgettable fragrance "starts with smells of cashmere, vanilla and tonka at its base, adds night-blooming jasmine and Turkish rose", and is "finished with the scents of plum and pomegranate".

[34] Touch of Seduction combines lychee, raspberry, orris honeysuckle and sugared rose,[13] while Glam X was created as "one exotic blend of delicate florals, spicy star anise and warm musks", including caramelized peach, jasmine and lily of the valley.

[18][17] In 2007, Aguilera starred in a television advertising for the brand's debut fragrance in which she strips down while choose a new outfit in the closet;[54] posteriorly, a black lace covers her skin as she apply the scent.

[56] Both fragrances were also featured in a scene from "Not Myself Tonight" music video, directed by Hype Williams, released as lead single for Aguilera's sixth studio album, Bionic (2010).

[57][58] In 2008, Aguilera chose David LaChapelle as director for the Inspire scent's advertising campaign, due to its photography "full of life, colour, provocative imagery, and excitement".

[60] Directed by Matthew Rolston in 2011,[61] Secret Potion scent's television advertising shows Aguilera riding an "elevator to a penthouse party", while her "stunning grey frock is just too drab for such a well-attended bash", she decides to spray the perfume to create a "form-fitting dress covered in sparkles".

[24] Definition perfume's promotional video follows a "Trump-esque gilded hall, as Aguilera struts into the lavishly decorated room in a pastel pink silky hip-length coat [while] the wind blowing her platinum locks".

[47] During Moonlight Bloom scent's exclusive commercial, she was presented on a "lace-up dark blue vest with a par of figure-hugging leather pants" while "pulled of a variety of poses under some sheer fabric".

In addition to promoted autograph sessions during its scents launch ceremonies in Germany and in the United States,[39][65] thousands of hangers featuring the brand's logo was scattered across Israel's main streets as part of a guerrilla marketing.

In a review of its debut self-titled scent, Grazia magazine editors opined that "while it's everything you'd expect from a typical celebrity fragrance [...], it's not overpowering or cloying and is, dare we say it, pretty damn sensual".

Beauty, Lauren Carbran shared the same point of view, describing it as "sweet and a little saucy, [puts] you centre-stage wherever you are", in addition to recommending it to "lavish affairs to experience its magic in full force".

[79] In a less optimistic review, Philadelphia magazine columnist Liz Spikol commented about Woman scent, opining that it "radiates Central Pennsylvania holiday shopping excursions", although she recognized it was not "overwhelming".

[22] After its production and distribution rights been bought out by Elizabeth Arden, Inc., was reported that the fragrance line had $80 million in sales in January 2016 according to Stifel analyst Mark Astrachan.

[122] In 2007, according to The Perfume Shop managing director Jeremy Seigal, Aguilera's debut fragrance was among the top five best-selling scents in its stores in the United Kingdom and Ireland.