The tour was launched in support of her eighth studio album, Liberation (2018), beginning on September 25, 2018 at the Hard Rock Event Center in Hollywood, Florida and concluding on November 13 of the same year at the Mahaffey Theater in St. Petersburg.

A series of scheduled shows in October including one in Orillia, Canada, were cancelled due to Aguilera's illness and safety concerns.

[4][5] Aguilera asked fans on social media what songs would they like to be added to the set list and also teased some photos and videos from the behind the scenes of the tour visuals and rehearsals.

On September 23, two days prior to the start of the tour, a website titled "Liberate Your Love" was launched.

[7] While performing "Unless It's with You", a song about wanting to not during the encore, Aguilera would bring fans up on stage to share these stories and facilitate several marriage proposals.

Kori Hazel (303 Magazine) felt the show in Denver was too heavy on entertainment, with the singer recreating the many iterations of her career.

"[11] Lucas Villa (AXS) stated the concert in Las Vegas was a return to form for Aguilera, after taking a decade break from touring.

Seeing Aguilera being able to truly bask in what she's created over 19 years and being liberated from all the pressures and naysayers that have followed her throughout her career was beautiful, no matter what they say.

She writes: "Though she's been playing much smaller venues than on her last arena tour, Aguilera didn't scrimp on visuals.