Founded in May 2022 by Catherine Magee, Sandy Vukovic, and Christina Aguilera, it manufactures vegan personal lubricants whose products became the first in its category with Food and Drugs Administration (FDA) approval.

[1] Headquartered in San Francisco Bay Area, California, it manufactures personal lubricants with plant-based ingredients, as well incorporate skin care elements to its composition.

[2][3] Aiming to bring Playground to sexual wellness market, it received participation from executives and founders of digitally native consumer brands in both San Francisco and New York City, including Jennife Goldfarb—chairman of the board of Ipsy—which initially served as business advisor.

[15] According to reports by the fashion and beauty trade journal, Women's Wear Daily, industry sources estimate the brand will amass $5 million in sales in 2023.

[10] Cosmopolitan columnist Veronica Lopez praised Love Sesh due its "adaptogens that enhance pleasure", as well highlighted its "cute" package.

[24] In a review for Hypebae, Gigi Fong highlighted the brand's product "thicker consistency and smoother slip", as well recommended After Hours for its "most divine essence of vanilla and champagne".

[27] Prevention columnist Christie Calucchia called After Hours as "very subtle, woody, slightly sweet blend", although considering its price and glycerin in its composition as a "con".