Chumbox

A chumbox is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages.

[5] Content analyst Ranjan Roy identified five examples of websites that chumboxes may redirect to: The phrase "one weird trick" or other variations became infamous for appearing in such types of ads, promising an easy solution to a problem in an informal way.

They usually lead to lengthy video ads relaying a "secret", meant to filter out potential customers so that gullible ones can be sold more things later.

[8] An analysis of images used in advertising of the kind found that 26 percent used sexually suggestive or "interruptive" images; often the ads had no relation to the article content, and on occasions were inappropriate or offensive, such as one titled "Meet the Women Making Rape Jokes That Are Actually Funny," placed under an article about teenage rape.

[8] ChangeAdvertising.org's "Clickbait Report" analysed 50 high-rank news sites and found that over 80 percent were using such ads, the majority from Taboola or Outbrain.