[1] The new packaging has the brand name in a basic typeface, with most of the packet dedicated to textual and photographic health warnings.
[5] A hard pack is the usual style of paperboard packaging for store bought cigarettes, which consists of a relatively stable box.
[8] A soft pack is a box packaging made of thin paper, usually containing 20 cigarettes.
With American brands, cigarettes from a soft pack are usually a few millimeters longer than their hard-boxed counterparts.
They are fine examples of industrial design and a good source for studies of social, cultural and marketing history.
[9] Collectors usually base their collections on various criteria like cigarette brand, country of producer, time period, warning message, etc.
An example would be a limited time promotion where the pack is made from tin with the shape, purpose, and look of a cigarette case to entice potential buyers.
The most popular cigarette brands of this period were Player's Navy Cut, Woodbine, Capstan, Craven 'A', and Black Cat.
Woodbines were cheap cigarettes aimed at working-class people while Craven 'A' was one of the earliest filter brands initially targeted at women.
[10] That was the time of growth for the whole tobacco industry: again cigarettes were included in the soldier rations during World War II.