Cigarette packets in Australia

In turn they were replaced with drab dark brown packets (Pantone 448 C)[1] and graphic images with smoking-related themes to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012.

In addition to other public health measures, packaging requirements have further decreased the prevalence and uptake of smoking,[2][3][4] and have reduced cigarette sales in Australia.

In 2014, a population-wide, interrupted time-series analysis concludes there was a significant increase of calls to Quitline in some states[13] not attributable to other factors that would suggest plain packaging might encourage smokers to attempt or at least seek help with quitting smoking.

In 2018, the World Trade Organization (WTO) Panel Report on Australia's Tobacco Plain Packaging (TPP) policy determined that "there is some econometric evidence suggesting that the TPP measures, in combination with the enlarged GHWs implemented at the same time, contributed to the reduction in wholesale cigarette sales, and therefore cigarette consumption, after their entry into force" and that, overall, the decrease in cigarette sales accelerated after TPP measures based on a review of the evidence regarding tobacco sales.

There is no doubt, in our view, about how and why the Panel concluded that "[t]he downward trend in cigarette sales in Australia appears to have accelerated in the post-TPP period.