The cinema opened in the Morumbi Shopping in the Santo Amaro neighborhood of São Paulo on April 19, 2007.
[1][2][3][4] TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema.
[5] The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program.
[4] The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased.
[7] Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007.