Clairtone

Striking, massive (nearly seven-feet long), and expensive ($1,600, or about $12,000 today), the Project G featured a rosewood cabinet mounted on a metal base, and, at either end, cantilevered black aluminum "sound globes" (a.k.a.

The Project G introduced the now-standard modular approach to consumer audio[1] that offered a dramatic departure from boxy cabinet design popular until that time (and which Clairtone also manufactured).

It opened its first international sales office in New York in 1960 and convinced Frank Sinatra and Oscar Peterson, among others luminaries, to endorse Clairtone's sound systems.

At its peak, demand for Clairtone's stereos in Canada and the U.S. was so great that for a time the company's factory stayed open around the clock.

Clairtone launched its new G-TV television set with its usual flair, hiring the cinematographer Fritz Spiess to direct a TV advertisement that starred Peter Munk and David Gilmour driving a 1936 Pierce-Arrow convertible across the Brooklyn Bridge—with a Clairtone TV set in the back seat (the ad, titled "New York," can be found on YouTube today).

In October, 1967, Industrial Estates Limited, an economic development agency of the Government of Nova Scotia, took over control of the company from Peter Munk and David Gilmour.

[7] A confidential study commissioned by Clairtone in 1967 found that the failure of the plant was in part due to the local workforce: "The general population is basically not geared to the manufacturing frenzy and especially the five-day workweek...

At this time it began to offer cheaper products including the world's smallest transistor radio, the "Mini Hi-Fi".