[2] The building was designed by Swiss firm Morger Partner Architekten AG and is located in the Clara neighborhood of Basel, hence its official name of Claraturm in German.

The main objective of the project was a fluctuating vision of the new urban development and demographic changes established and strategized in the area of the Exhibition Center Basel (Messe).

The project is centered around the motion of the block perimeter growth, sloping towards the intended multi-purpose room for the community.

At the conclusion of Clarastrasse, the building provides a modern complement to the trade fair center, Swissôtel Le Plaza, and the Basler Messeturm, forming a business showcase for the city.

[5][6] The building's facade sums up a total of 14,500 m2 (156,000 sq ft) of curtain wall glass-panel glazing equipped with motorized blinds and anodized coating of profiles and sheets.