[4] Besides OS3, in 1977 EvB initiated the organisation Suisse Tiers Monde which became the first two claro fair trade labels; they resulted in the collaboration with Corr-the jute works situated in Bangladesh.

In the following years the product line was expanded gradually, among them cane sugar from the Philippines and other agriculture products from the so-called third world countries, for example coffee from Tanzania, and tea from Sri Lanka, and the cooperative El Ceibo in Bolivia around 1985,[5] and as today the popular claro shops in Switzerland,[6] among other sustainable initiatives financially supported by the Alternative Bank Schweiz ABS.

claro fair trade claims as ultimate goals the continuous improvement of the social, economic and environmental situation of their producers.

[1] As other sustainable corporations, there was a decrease in turnover in the past fiscal years, mainly caused to reduced export of the products outside Switzerland.

[2] The distributor claimed, as of 2014, to support by its import activities more than 260 small producer groups and craft shops, and thus improved the living conditions of more than 100,000 people from the Southern Hemisphere.